Reebok Uses Frontline Nurses To Promote Its Wonder Woman Line

Reebook has chosen some real-life heroines to promote their new Wonder Woman line. Nurses on the front lines of the COVID-19 pandemic are the stars of the new campaign for the Reebok x Wonder Woman 1984 capsule collection. The line includes footwear and clothing inspired by the 80s style in the “Wonder Woman” sequel coming out this December.

In honor of health care workers, Reebok has chosen six Boston nurses to be the faces of the campaign: Taylor Meyer, Vilma Pacheco, Kathryn D’Innocenzo, Suki Stiles, Cassie Moy and Solange Rosa. All of these women work at hospitals in the city and have been hustling to get their patients healthy. Along with featuring them in the collection, the company has also created a mini-documentarywhere the nurses get to share their experiences of working during the pandemic.

“These nurses are on the front lines, fighting the first global pandemic of the century day in and day out by risking their lives to save others,” explains Caroline Machen,vice president of global marketing at Reebok. “While they might not see themselves as real-life wonder women, we do.”

Source: Glamour


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